Anantara prepares to enter region

Asian relaxation methods are set to make an appearance in the Middle East, as Anantara Spa prepares to debut in the region later this year in several properties.

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By  Sarah Campbell Published  June 11, 2006

Asian relaxation methods are set to make an appearance in the Middle East, as Anantara Spa prepares to debut in the region later this year in several properties. The Thai spa brand is being brought in to manage the spa at the Emirates Palace in Abu Dhabi, as well as the new Kempinski Hotel Ishtar, Dead Sea in Jordan. The company will also open a spa at the JW Marriott Cairo later in the year. “For a hotel, if you don’t have a spa, you are clearly not in the running,” said William Heinecke, CEO of Anantara’s parent company, Minor International. “A spa is as important as room service to a hotel. It is now a vital amenity.” Anantara is also set to open its first hotel in the Middle East, with two properties slated to open in 2007-2008. Both will have an Anantara spa as part of the hotel component. The Anantara Resort Palm Jumeirah will open in December 2007 and will comprise of 243 hotel rooms and 132 fully furnished serviced apartments, all within a single 15-storey building. A focal point of the resort will be the Anantara Spa, covering 800m² and providing a full range of eastern and western treatments and therapies. The second property in Dubai will be the Anantara Jumeirah Lake Dubai. Due to open in the first quarter of 2008, this property will be located within the distinctive Jumeriah Lakes development. This property will also have an Anantara Spa onsite.

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