Precor success on track

Sports Village, the GCC distributor for Precor fitness equipment, is introducing its newly redesigned, low impact commercial treadmills to this region at the Hotel Show, held this month in Dubai.

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By  Sarah Gain Published  June 2, 2006

Sports Village, the GCC distributor for Precor fitness equipment, is introducing its newly redesigned, low impact commercial treadmills to this region at the Hotel Show, held this month in Dubai. The C966i and C956i models have been restyled to deliver improved durability and the machines now leverage leading-edge technology, with a new drive system that offers subtle speed changes for a more fluid feel. In addition to performance benefits, the new drive also increases reliability and durability. “In addition to implementing entertainment and display design changes across the entire Experience series of heavy commercial cardio equipment, Precor is taking significant steps to make its treadmills more inviting and enjoyable for the user, as well as more durable, with a reduced total cost of ownership,” said Angus Russell, the new general manager of Sports Village, Precor’s GCC distributor. In conjunction with Ground Effects impact control, the improved mechanics allow the treadmill belt to respond to each user’s individual running style, offering a decrease in impact forces and a reduction in lateral motion. The result is a more realistic feel to the running session and less interference with a runner’s natural gait. The cardio displays have also been improved, as Precor has added integrated entertainment functionality. “The display is a primary component of the member experience. When a display is easy to understand and use, members not only enjoy the experience more, they are more likely to attain their goals, ensuring that the facility achieves greater member satisfaction and retention,” explained Russell. The new console’s centrepiece is a simple set of one-touch, tap control buttons surrounding the machine’s QuickStart control. Easy to read and operate, the buttons control primary machine functions such as speed, incline, resistance or step rate. There is also a new “biofeedback” section, which displays metrics including calorie expenditure and heart rate. Experienced users can access more specialised metrics through navigation keys and an additional message bar. The new displays are available on all categories of Precor’s Experience line, which includes elliptical cross-trainers, treadmills, and upright and recumbent cycles, and the consistent look and feel across the entire line ensures that gym members can use all the various Precor cardio equipment. “By and large, entertainment equipment has consisted of awkward add-ons that have been a maintenance hassle,” said Russell. “Now, the entertainment controls meet cardio display durability and performance standards.”

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