Grosvenor House unveils a new tower

Following a phenomenal first year of business, the Grosvenor House in Dubai is set to double its inventory with the announcement last month that it is to build a second tower at the Dubai Marina site.

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By  Sarah Campbell Published  June 10, 2006

Following a phenomenal first year of business, the Grosvenor House in Dubai is set to double its inventory with the announcement last month that it is to build a second tower at the Dubai Marina site. The extension, to be called Grosvenor House The Residence, will have 288 furnished suites and six villas, and is scheduled to open by the end of 2008. The decision to build a second, all residence tower follows better than expected results for the apartments and suites wing at the hotel. “Looking at the Grosvenor house apartments and suites, these run at 98% occupancy constantly,” Pam Wilby, general manager at the hotel, told Hotelier Middle East. “In the beginning, we were not sure if the apartments would take off, but they have and there is huge demand, with 60% of the apartments on long lease. It is a community, and people just love living in the hotel.” The Residence will be linked to the hotel by a glass bridge and will mirror the hotel building in look and feel. The guests of both towers will have unrestricted access to facilities in both areas, including restaurants, bars, business and conference facilities, as well as Retreat health & spa. The hotel will also be introducing two or three new F&B concepts, of a similar ilk to the popular Buddha Bar. While Wilby would not reveal what the concepts would be, she did hint at a celebrity chef being brought in to head up operations. One of these new outlets will cover the two top floors of the tower, giving stunning views over Dubai Marina and the Arabian Gulf. The new building will also have a health club, hammam pools, swimming pool and children’s play area. The Residence will also have a private entrance with a reception area, guest services and basement parking. The suites are one-, two- or three-bedroom. The villas will have private entrances, with a dedicated car park and lifts, and each are constructed on three levels. The signature touches from the hotel will be carried through to The Residence such as: wireless internet throughout, the NeosTV entertainment system and plasma televisions, personalised butler service with 24-hour room service, in addition to the use of beach and pool facilities at the sister hotel, Le Royal Meridien Beach Resort & Spa resort. Wilby has already overseen the construction of the first Grosvenor House, as well as overseeing the construction of a 150-bedroom tower, three restaurants and new health club and spa at Le Royal Meridien Beach Resort & Spa Dubai. For her, the new tower is a new challenge. As she said, “the team is used to projects and we are always on the go.” With an opening slated for late 2008, Wilby is already re-evaluating her HR assets. “We will need 350 staff for the new tower. At the moment, I am assessing all the staff looking for potential candidates ready for their next promotion,” she said.

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