Al Sayegh closes Syscom-E4U deal in UAE

E4U, the consumer electronics and entertainment retail chain recently launched by Dubai-based Al Sayegh Brothers, has struck a deal with Syscom Emirates to stock and sell the company’s range of landline phone systems and handsets.

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By  Aaron Greenwood Published  June 5, 2006

E4U, the consumer electronics and entertainment retail chain recently launched by Dubai-based Al Sayegh Brothers, has struck a deal with Syscom Emirates to stock and sell the company’s range of landline phone systems and handsets. Announcing the deal, Shahzad Ahmad, marketing director and head of retail at Al Sayegh Brothers said: “E4U is a new retail brand and we will continuously strive to provide the world’s best electronics and entertainment products to consumers through our E4U outlets. This tie-up with Syscom Emirates is significant in that respect.” Yawar Sajjad, general manager of Syscom Emirates, said the partnership with Al Sayegh Brothers was based on “mutual benefit”. He added that the companies had recently struck a similar deal concerning LG’s range of mobile handsets, which Al Sayegh Brothers distributes in the UAE. “We had recently allied with Al Sayegh Brothers to retail LG mobile phones through outlets at Etisalat Business Centres,” Sajjad said. “It is only natural that we chose them to retail our phone systems through E4U retail outlets. I see a great synergy working here.” As a distribution partner, Al Sayegh Brothers holds exclusive UAE franchise rights for a range of major consumer electronics vendors in addition to LG Electronics, such as Sharp, Olympus, Aiwa, Palson, and Tohatsu. Outside the UAE, Al Sayegh Brothers has business interests in Qatar and Morocco, in addition to redistribution, retail and re-export deals in several African countries.

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