Samsung chills out with channel partners

Consumer electronics giant Samsung gathered together more than 1,000 participants from its regional home appliances partner community at a recent training event with a special focus on the latest cutting-edge features of its air conditioner range.

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By  Aaron Greenwood Published  June 6, 2006

Consumer electronics giant Samsung gathered together more than 1,000 participants from its regional home appliances partner community at a recent training event with a special focus on the latest cutting-edge features of its air conditioner range. The first round of training, which included partners from the UAE, Qatar, Bahrain, Oman, Yemen and Kuwait paid special attention to the features found on Samsung’s recently launched health conscious air conditioner products comprising, window, decorative, wall mounted and floor standing units. “Samsung always believes in providing world-class training to its partner community, as they are the key interface between the company and its customers, and play a vital role in helping customers make right decisions,” said S.Y. Kim, general manager, home appliances division at Samsung. “The training received a sensational response, which was also due to the unprecedented and prominent features of the recently launched state of the art products. Furthermore, Samsung will now continue to organise similar training programs for our dealers and also endeavour to include consumers in such events,” he added. Samsung has introduced a range of home appliances to the Middle East market this year, which the vendor claims provide actual benefits to customers. The range of home appliances includes over 100 new models including fast cooking speed ovens, twin chamber vacuum cleaners, washing machines with sanitising features and refrigerators featuring Samsung’s new Quatro cooling system. “Samsung has been a leader in the development of health-friendly and environment-friendly consumer electronics to address people’s health concerns for many years. Samsung has remained at the forefront in this market by continuing to develop and evolve new top-quality products that put the customers’ health and the environment first, delivering real and tangible benefits,” Kim concluded.

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