Plug-Ins launches ‘big box’ retail at Dubai Festival City

Power retailer Plug-Ins, part of the Al-Futtaim Group, has opened its largest store to date in the UAE at Dubai Festival City. The 35,000 square feet store, referred to by Plug-Ins as ‘big box’ retail, stocks IT and electronics products from more than 300 vendors.

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By  Stuart Wilson Published  June 4, 2006

Power retailer Plug-Ins, part of the Al-Futtaim Group, has opened its largest store to date in the UAE at Dubai Festival City. The 35,000 square feet store, referred to by Plug-Ins as ‘big box’ retail, stocks IT and consumer electronics products from more than 300 vendors. Three times larger than Plug-Ins previous Deira City Centre mall-based location, Al-Futtaim claims that its latest store will enable it to offer customers the widest choice of brands and unparalleled levels of service. During the official opening event Omar Al-Futtaim, CEO at Al-Futtaim Group along with senior group management and Plug-Ins partners and suppliers toured the new retail outlet. “It is with great pleasure that the Al-Futtaim Group opens its biggest electronics retail outlet in the UAE at Dubai Festival City. The impressive store represents the city-within-the-city’s promise to bring all the best brands in one place,” said Omar Al-Futtaim, CEO at Al-Futtaim Group. “With the store’s unique and elaborate layout, we’re convinced that we will raise the bar for electronics retailing in the region. The new store is now equipped to offer lot more than it could showcase before, and shopping here will be a ‘feel good’ experience for discerning customers,” he added. The flagship store at Dubai Festival City will feature an extended range of white goods along with a selection of kitchen and home appliances in addition to consumer electronics, digital products, mobile telephony, interactive gaming and a full IT offering. New additions at the store include a standalone gaming section to boost Plug-Ins position in gaming products, a digital convergence centre, a photo-imaging lab and a complete range of car audio products. Vishesh Bhatia, Group Director–Electronics, Al-Futtaim Group said, “The decision to launch Plug-ins flagship store at Dubai Festival City underlines both our confidence in the ‘city-within-the-city’ concept and our confidence in the UAE market.” “The new store embodies the strength and expertise of the Plug-ins brand and is sure to become a centerpiece for electronics enthusiasts in Dubai. The store provides a uniquely exciting environment for us to satisfy the city’s growing electronics needs and has all the winning ingredients to create new standards in product offerings and customer service,” he concluded.

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