IBM outlines information management strategy to CIOs

IBM outlines its vision for information management to IT managers from the Middle East, Africa and Eastern Europe at a conference in Hurghada, Egypt.

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By  Daniel Stanton in Hurghada Published  June 1, 2006

IBM has outlined its vision for information management to IT managers from the Middle East, Africa and Eastern Europe at a conference in Hurghada, Egypt. The conference, entitled On Demand Live, focused on making sense of the huge amounts of structured and unstructured data the modern business has to manage. Speaking on information as a service, Michelle Unger, vice president information management sales for the Middle East, told the audience: “It’s going to be fundamental to help IBM take a leap in the marketplace and help you take a leap by taking control of your data.” Research by IBM has found that 60% of CEOs believe that they need to do a better job of managing data within their companies, and that almost four out of five companies have more than one content repository. “We aim to virtualise information, so that the technology has to find the information for you across different systems and applications,” Unger added. “Everything that we are doing is going to fit into an SOA (service oriented architecture) strategy.” Unger also highlighted the importance to businesses of master data – information such as customer names and addresses that has to be accessed by many different applications. “What we’re talking about is decoupling master information from individual applications,” she said. “We’re integrating existing data and getting different applications to talk to each other. We want to give one version of the truth.” Theresa O’Neil, director of marketing, content management, for IBM, added that the company’s research had found that 85% of information within IT systems is unstructured. “Most companies have multiple types of content, across multiple repositories,” she said. “We have to recognise that they have other systems.” Forrester, the firm of IT analysts, wrote in September: “No one supplier has the product portfolio to offer a holistic information management solution…but IBM comes very close and is far ahead of other vendors.”

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