‘War chest’ to help fund NettResults’ expansion

PR agency NettResults is set to embark on an ambitious expansion plan that includes opening new regional offices and taking stakes in, or buying, other PR agencies.

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By  Tim Addington Published  June 4, 2006

PR agency NettResults is set to embark on an ambitious expansion plan that includes opening new regional offices and taking stakes in, or buying, other PR agencies. The company has appointed Richard Humphreys as non-executive chairman to help manage its development, while a war chest of funds from private investors is available to NettResults to help realise its ambitions. Humphreys, the former president and CEO for Saatchi & Saatchi’s network advertising, business-to-business sales promotion and direct marketing companies worldwide, said the agency expected to have a full-service office in Saudi Arabia within months. He told Campaign: “Our strategy is going to cover the whole spectrum, from setting up our offices in specific territories, which is all about recruiting good quality people which is not always easy to do, through to taking a stake in existing PR companies where there is compatibility right the way along to acquisition.” He added: “We would expect to have an office in Saudi Arabia in the next few months and by the end of the year probably one or two others.” Humphreys refused to disclose where the extra funds were coming from. But he said: “They are coming from private investors linked to Nick [Leighton, MD of NettResults] and myself. There is not a set amount of money in the bank, there is an availability of funds should they be required.” NettResults, which specialised in technology PR when it was started in 1999 and counts Computer Associates and Creative Labs as retained clients, will also diversify its business into other areas. “I think already NettResults has a number of specialty areas where it has expertise and clients, financial for instance. The intention would be to broaden the scope of the agency as well as broaden the geography of the agency. That doesn’t mean we have any intention to become just a general PR company that takes anything that moves that is going to pay a fee,” Humphreys said.

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