Prime Travel puts out the feelers

Fledgling travel agency chain, Prime Travel is rolling out additional retail outlets and has opened a new operations centre in response to increasing demand for its tailor made leisure and corporate travel services.

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By  Gemma Hornett Published  June 7, 2006

The Dubai-based company has opened an office in Al Barsha to deal with corporate requests, which currently account for 90% of business, as well as a leisure-focused holiday shop in Arabian Ranches. Further stores are planned for Jumeirah Beach Residence and overseas expansion is likely. “There is talk of opening a store in Qatar because the tourism market is really opening up there. However, we have put this on the back burner because we want to get Dubai right first,” said Richard Evans, general manager, Prime Travel. “I would love to eventually see Prime Travel in the UK and even the US; it’s quite feasible as we have many corporate contacts in both markets.” Established by UK general trading company Prime Projects International18 months ago, Prime Travel primarily organises travel for three large blue chip companies, including Prime Projects and a recruitment/head-hunting company. “One minute we are arranging travel for someone being interviewed at senior management level, the next we are moving around 150 carpenters,” explained Ian Alden, sales manager, Prime Travel. “However, leisure business at our Arabian Ranches branch is growing phenomenally; in April we doubled our turnover on the previous month. Most business is from ex-pats who hear about us from their friends. More villas are being occupied there all the time so business will further improve.” Prime Travel’s leisure division works closely with major suppliers such as Emirates Holidays and Axis, but mainly specialises in tailor made holiday packages and prides itself providing a personal service that is fast and efficient. “Inbound tourism is also growing for us because everyone that lives in the Ranches has families and friends to stay and they want trips to Fujairah or a weekend at Bab Al Shams,” said Alden. The company will eventually print Prime Travel-branded brochures, he added.

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