MBC extends reach to Maghreb region

MBC has launched MBC Maghreb Al-Arabi for viewers in the Maghreb region.

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By  Vijaya Cherian Published  May 19, 2006

MBC has launched MBC Maghreb Al-Arabi for viewers in the Maghreb region. “This is to show our dedication to Arab viewers wherever they may be,” says Mohammed Al-Mulhem, MBC group director of marketing, PR and commercial. “Now the viewers in the Maghreb countries will be able to view all the programming their neighbours in the east have been viewing.” MBC Maghreb Al-Arabi will also make sustained efforts to have participants from the Maghreb countries appear on MBC1’s leading shows and contests. The move is part of MBC’s efforts to increase its reach in the region, says Al-Mulhem.

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