Nokia names Redington as enterprise distributor

Mobility powerhouse Nokia has made a move into the IT channel, appointing Redington Gulf as a distribution partner for its enterprise solutions across the Middle East. The deal is the first of its kind for Nokia’s enterprise solutions business unit in the region.

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By  Stuart Wilson Published  May 29, 2006

Mobility powerhouse Nokia has made a move into the IT channel, appointing Redington Gulf as a distribution partner for its enterprise solutions across the Middle East. The deal is the first of its kind for Nokia’s enterprise solutions business unit in the region. “Redington will be one of our first distributors in the Middle and Near East, who will be able to provide all components of the mobility solution – security, mobility platform and enterprise class devices as a one-stop-shop to the IT channel in the region,” said Joe Devassy, sales manager key accounts at Nokia enterprise solutions Middle East and Africa (MEA). “Redington is one of the leading broadline IT distributors in the MEA region and hence is the ideal partner for us in this area,” added Devassy. “We are seeing more and more enterprise IT departments looking to mobilise their applications, starting with mobile push e-mail and providing enterprise mobilisation solutions requires skills on the back-end IT infrastructure, corporate messaging systems, security and mobile devices. We needed a distributor that has experience in the IT channel and is already engaged with IT system integrators who have these skill-sets, and we found all that in Redington.” Raj Shankar, director at Redington Gulf, added: “Nokia is the world’s number one mobile phone manufacturer and one of the world’s leading technology brands, and we are pleased to be working with them. We are glad Nokia has chosen us to support the distribution of their enterprise solutions in the Middle and Near East, especially being the first to sign such an agreement.” Nokia expects the deal to allow it to reach a larger audience with its Eseries enterprise device offering. Redington, which has traditionally focused on the volume distribution space, is now in the process of setting up a complementary value-add operation. The distributor also offers points of presence in multiple countries covered by the agreement. Under the terms of the agreement, Redington will cover the GCC, Levant, Iraq, Iran, Pakistan and Afghanistan. Fresh from its acquisition of Intellisync earlier this year, Nokia continues to make significant progress in building up the levels of customer interest in its enterprise mobility solution. According to Devassy, approximately 10 pilot installations are currently underway in Saudi Arabia through Nokia partner NTG Group. In the UAE, partners such as Emirates Computers, Al Futtaim Technologies and Solutions Middle East have also built up a strong pipeline of pilot customers. In addition to the development of its systems integrator and VAR channel, Nokia is also in discussions with numerous telecoms operators across the region. Devassy believes that the telecoms operators themselves represent a viable channel-to-market, capable of running a hosted solution that can be offered to enterprises, prosumers and consumers alike. “We have now more or less closed an agreement with one major telecoms operator in the region,” said Devassy. “There are three other operators agreements in the pipeline that should be finalised in the next four to six weeks — these agreements cover four separate countries in the Middle East.” With just 1% of the estimated 650m business e-mail inboxes worldwide currently mobilised, the opportunity for deploying enterprise mobility solutions is massive. Despite more and more vendors fighting for a slice of this lucrative market, Nokia feels that its offering hold significant advantages over rivals. “With Intellisync, Nokia is about much more than just push e-mail,” explained Devassy. “It is a platform that also allows remote device management. This means that IT managers can remotely manage mobile devices and also mobilise a range of corporate applications such as SAP, Siebel and Oracle to make them accessible for workers on the move.”

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