Dubai Duty Free implements WMS

Dubai Duty Free, the world’s third largest airport retailer in terms of turnover, is enhancing its warehouse technology with the help of IT and business services company Enabler.

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By  Robeel Haq Published  May 28, 2006

Dubai Duty Free, the world’s third largest airport retailer in terms of turnover, is enhancing its warehouse technology with the help of IT and business services company Enabler, in an ambitious bid for continued growth. Enabler will initially design, and implement a new warehouse management system based on Oracle Retail Warehouse Management System, to drive allocation and replenishment from a new warehouse that will serve Dubai Duty Free’s retail outlets in Concourse 1 and Terminals 1 and 2, and the additional 15,000m² retail space in Concourses 2 and 3, and Terminal 3. Enabler was also chosen by Dubai Duty Free to design the processes that will be required to manage the new warehouse (almost 27,00m²), provide training and ensure that the change from existing to new systems and processes is managed to guarantee a smooth transition to the new system and mitigate the risks. This will happen early 2007. “For Dubai Duty Free, the new warehouse is essential to support the growth in business and expansion of retail areas that will result from the opening of Concourses 2 and Terminal 3 in early 2007, and Concourse 3 in 2008,” said Colm McLoughlin, managing director, Dubai Duty Free. “We chose Enabler as they have the experience with Oracle Retail technology in general and with warehouse management system implementations in particular.” The Oracle warehouse management system will use full radio frequency devices to enable real time stock tracking and also features labour and task management for improved efficiency and response. Enabler will interface the Oracle warehouse management system with Dubai Duty Free’s existing Oracle e-business and merchandise management environment - a Web-enabled, integrated suite of applications. This system will also be integrated with an automated warehouse and tote system, enabling Dubai Duty Free to analyse stock levels in real time, improve store allocation and cut supply chain costs.

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