Acer signs MTC for Iraq

Hardware vendor Acer has signed up Memory Technology Middle East (MTC) as a distribution partner for Iraq. MTC is now positioning itself as a regional distributor, focusing on a range of products including desktops, notebooks as well as LCD and CRT monitors.

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By  Stuart Wilson Published  May 25, 2006

Hardware vendor Acer has signed up Memory Technology Middle East (MTC) as a distribution partner for Iraq. MTC is now positioning itself as a regional distributor, focusing on a range of products including desktops, notebooks as well as LCD and CRT monitors. “In our bid to enhance and augment our distribution in the region, Acer is committed to developing strong relationships with proven channel partners that have demonstrated and represent high levels of service and a long-term commitment to their partnerships,” commented Philip Ashkar, director of sales and marketing at Acer Middle East. Houssam Mobeid, CEO at MTC, added: “We have a strong internal belief in the merits of great teamwork and from that comes an understanding that building partnerships is a key to our success. Acer is a key industry player and a clear leader as an IT brand in the region, so we are naturally pleased to have established this relationship.” Acer’s complete product range now includes LCD TVs, digital projectors and cameras, desktop and notebook PCs as well as media centres. “Due to our business model of working closely with channel partners, Acer has achieved phenomenal growth in the region over the last five years and, as a top three player in the region we must emphasise the effectiveness and strength of our partners that help deliver that. We believe MTC will add another channel and create greater opportunities for mutual growth,” Ashkar added. Acer now has one of the most extensive distribution networks in the Middle East in terms of the sheer number of partners it sells through. The vendor has previously claimed that its ability to focus distributors on specific product areas or specific geographies minimises the risk of over distribution and channel conflict. However, making sure that distributors are sticking to their assigned geographies or target reseller base is far from easy in the dynamic Middle East channel — especially in markets such as Iraq where supply chain visibility in-country is limited.

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