All change as Etisalat unveils new corporate identity

Etisalat has a stated aim of being among the top 20 telecoms operators in the world by 2010 and the new identity is said to reflect Etisalat's values of transparency, optimism, openness, simplicity and reliability.

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By  Tawanda Chihota Published  May 24, 2006

Etisalat has launched a new identity that will help position the company as the new global player in the telecoms industry. "Our intention is to be the best telecoms operator not only locally, but also regionally and internationally. And our vision is to be truly global," said Mohammed Al Qamzi, CEO of Etisalat. Etisalat has a stated aim of being among the top 20 telecoms operators in the world by 2010 and the new identity is said to reflect Etisalat's values of transparency, optimism, openness, simplicity and reliability. The green colour in the logo signifies life, growth and renewal. “Etisalat has always provided the very best in technological capabilities and infrastructure to the communities we operate in. Our new ethos will be communicated from our home base in the UAE to the 13 other markets we operate in across the region – no market will be left behind,” said Ahmad Abdulkarim Julfar, chief operating officer of Etisalat. The Corporation has of late been following an aggressive international expansion strategy that has seen Etisalat winning bids and forging partnerships to enter many regional markets. Earlier this week, Etisalat announced it signed a deal for a US$40.1 million licence to offer mobile phone services in Afghanistan. Etisalat is seeking to partner with local investors to launch a GSM company by early 2007. ”Afghanistan is a market with good potential. With a population of 28 million and a growth rate of 4.5%, GSM penetration still remains extremely low,” said Etisalat chairman Mohammad Omran.

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