Success in Saudi leads to Rosewood expansion

American luxury hotel operator, Rosewood Hotels & Resorts is preparing to open its third property in Saudi Arabia, and is already considering further regional growth, following the opening of a dedicated regional sales office in Dubai last year.

  • E-Mail
By  Sarah Campbell Published  May 20, 2006

American luxury hotel operator, Rosewood Hotels & Resorts is preparing to open its third property in Saudi Arabia, and is already considering further regional growth, following the opening of a dedicated regional sales office in Dubai last year. Corniche, A Rosewood Hotel Jeddah is scheduled to open in September 2007, and will offer 127 rooms and suites, targeted at both the business and leisure traveller. The hotel will also include a ladies only floor. “Corniche, A Rosewood Hotel Jeddah, will be a flawless combination of the latest technology, spectacular design and unprecedented luxury with unrivalled levels of personalised service,” Ron Cusiter, regional director of marketing, Rosewood Hotels & Resorts — Middle East, told Hotelier Middle East. “As the hotel opens in September 2007, we have been spreading the news via our existing Rosewood customers and at relevant Middle East and international trade shows. Our direct sales team have also been actively promoting Corniche, A Rosewood Hotel while on their individual sales calls throughout the Middle East, Egypt, Europe, the UK and Asia to date, and the response has been superb. It seems that, based on the success of her sister hotel in Riyadh, Al Faisaliah Hotel, A Rosewood Hotel, the opening of another luxury Rosewood property offering a similar quality of product and service is eagerly awaited by both the business and leisure traveller destined for Jeddah,” Cusiter explained. Once Corniche has opened, Rosewood will operate three properties in the kingdom, and Cusiter is already laying plans for joint promotion and sales synergies for the Saudi Arabia portfolio. “As we grow closer to the opening, we will of course be conducting a major media and e-commerce range of marketing activities combined with intensified direct sales to ensure that we gain maximum exposure for the pre and post opening periods. It is, of course, our hope that many of the customers using our Riyadh hotels, Al Khozama and Al Faisaliah, will become regulars of Corniche and likewise,” he said. Rosewood opened its regional sales office in Dubai last year. This move to have a permanent sales presence in the region to promote both its Saudi Arabia hotels and its international properties has proved extremely successful. “The response to our office opening has been excellent, even better than we imagined. By having a dedicated sales force based in Dubai covering the geographic territory of the UAE, Kuwait, Qatar, Bahrain and Oman we have been able to develop a much better one-to-one relationship with our existing customers in the region whilst developing new business opportunities for our entire collection of Rosewood properties,” Cusiter said. “While, of course, our properties in Riyadh and Jeddah continue to be our strongest destinations from these markets, we have also received a significant amount of interest into our properties in the US, The Carlyle, A Rosewood Hotel, New York; the Caribbean with Las Ventanas al Paraiso Los Cabos Mexico and Jumby Bay, A Rosewood Hotel, Antigua West Indies; and Japan, The Hotel Seiyo Ginza, A Rosewood Hotel Tokyo.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code