ABM opens latest Apple store in Abu Dhabi

Arab Business Machines (ABM), the independent marketing company for Apple in the Middle East has opened a second store dedicated to the vendor’s product portfolio in the UAE.

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By  Stuart Wilson Published  May 14, 2006

Arab Business Machines (ABM), the independent marketing company for Apple in the Middle East has opened a second store dedicated to the vendor’s product portfolio in the UAE. The second Apple store, located in Abu Dhabi, is expected to build on the strong sales momentum that exists for Apple products across the Middle East. “ABM is proud to finally announce that we are opening a store in the nation’s capital,” said Elias Abou Rustom, general manager at ABM. “It was inevitable that Abu Dhabi would get its own Apple Centre and we can promise that all that is available in our dedicated stores worldwide will be accessible here.” “In much the same fashion as our Dubai store, our new one will be unique in terms of customer service, product offerings and general ambience,” he added. The new outlet, located on the third floor of Abu Dhabi Mall, stocks a complete portfolio of Apple kit from notebooks and desktops through to music systems. “Apple is moving ahead in this new millennium with the Middle East clearly in its sights. We are sure that this new centre being brought to the UAE by ABM will have everything any Apple fan needs,” added Abou Rustom. Like the Apple outlet located in Ibn Battuta mall at Jebel Ali, the new Abu Dhabi outlet will be organised into specific zones for movies, photos, music and children. Since the start of 2006, ABM has released a slew of new Apple products in the region including the Mac Mini and iPod hi-fi.

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