Intel executives set for Gulf ICC extravaganza

Intel executives have hit the road for the latest series of Intel channel conferences (ICC) in the region. During the ICC ‘Connect’ tour, Intel will call in at ten cities throughout the Gulf to update the channel on its latest products information and give them full details of its new channel programme.

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By  Stuart Wilson Published  May 7, 2006

Intel executives have hit the road for the latest series of Intel channel conferences (ICC) in the region. During the ICC ‘Connect’ tour, Intel will call in at ten cities throughout the Gulf to update the channel on its latest products information and give them full details of its new channel programme. The tour, which kicks off in Muscat today, is targeted at system builders and resellers. The conferences will focus on Intel’s transition to dual core technology, the vendor’s new micro-architecture and full details of the new partner programme. In addition, Intel will explain its new initiative in the notebook PC market, which aims to provide local assemblers with a range of interchangeable core components from authorised suppliers, allowing system builders in the region to compete more effectively against A-brand vendors. “The ICC series is an opportunity to educate our expanding customer base in the region on the latest platforms and our shift to dual core across our entire products stack: through desktop, server and mobile,” explained Nassir Nauthoa, reseller channel manager for the GCC. “The conferences will also help systems integrators to leap ahead with the company’s new programmes and initiatives, including a completely revised channel partner programme,” he added. Intel’s new channel programme replaces its existing model. The vendor claims that the new programme will drive Intel’s competitive advantages with relevant marketing, business and technical support. The interchangeability initiative aims to standardise seven common building block components for notebook PCs, which will be supported by a ‘Verified by Intel’ marketing promotion. “We are introducing the Intel Interchangeability initiative as an enabler for the channel to build and brand their own range of notebooks and thereby benefit from the fast expanding mobile market,” explained Nauthoa. “The programme will provide channel partners with the choice of selling either pre-configured or build-to-order notebooks and offers more flexibility in product specifications. The standards are backed up by the tagline ‘Verified by Intel’, which certifies that Intel has worked with each of the component suppliers to ensure their products are compliant with its interchangeability specifications,” he added. After today’s event in Muscat, Intel’s conference team will call in at Sana’a in Yemen on May 9th. Other venues for this year’s Gulf ICC tour include Doha, Manama, Kuwait, Abu Dhabi, Dubai, Jeddah and Riyadh. The tour concludes with an event in Al Khobar on 6th June 2006.

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