Sports City gets new manager

Dubai Sports City has chosen Oracle’s E-business Suite to underpin the management of the US$2 billion worth of diverse businesses currently being built in the emirate.

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By  Chris Whyatt Published  May 7, 2006

Dubai Sports City has chosen Oracle’s E-business Suite to underpin the management of the US$2 billion worth of diverse businesses currently being built in the emirate. Implementation work kicked off last week, with financial, purchasing and customer relationship management (CRM) software modules set to go live within Dubai Sports City’s corporate headquarters and at golfing residential zone Victory Heights before the end of 2006. Dubai Sports City will also utilise Oracle’s property management and project costing solutions to oversee the build-out and leasing of more than 1200 villas and 800 apartments within the 50 million square feet community, dubbed the world’s first purpose-built sports city. Oracle said its purchasing package will enable centralisation and automation of the buying process for greater transparency and efficiency of the buying process for the site, which will ultimately house an 18-hole golf course, cricket and hockey stadiums, a sports hospital, a 65,000-seat outdoor venue, residential and commercial real estate components along with retail hubs and a shopping mall. “Given the property boom and the real renaissance in sporting pursuits taking place in the Emirates, Dubai Sports City has a fantastic niche within the market and tremendous potential,” said U Balasubramaniam, CEO, Dubai Sports City. “However, we need strict controls on our costs and procurement to ensure that we can deliver the project within time and budget guidelines, which the Oracle E-business Suite is set to help us achieve,” he added. Oracle partner Intelligent Corporate Solutions (ICS) is responsible for implementation of the software infrastructure, as part of the longer-term IT project for Dubai Sports City, where the first sports facilities and homes should be complete by late 2007. Oracle’s Financials solution will give the project’s management team an updated, integrated view over all of the organisation’s funds, the database giant claims. And ICS is now building the hardware infrastructure with a raft of HP Proliant servers, sourced from Emtech. “Increasingly, property developers are realising that the software underpinning their projects can have a comparable value to the cement and steel foundations because of the cost-savings and efficiency that these solutions deliver,” said Shamon Zaman, CEO, ICS, who declined to give IT Weekly any cost figures for the Oracle project. Once deployed, Oracle says its CRM solution will enable Dubai Sports City to have a uniform service approach to villa investors, property companies, and the international sporting community. Software modules for sales and marketing will also be used along with Oracle Project Costing and Oracle Daily Business Intelligence. “The scope and scale of Dubai Sports City’s aspirations mean that the developers must have an integrated approach to financials, project management, and sales and marketing to ensure a quality product that is built, positioned, and delivered properly,” said Ayman Abouseif, managing director, Oracle Gulf States.

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