Intel pins May release on ‘D-PC’ in Egypt

Intel has announced that it expects its ‘Discover the PC’ initiative to start shipping PCs in Egypt during May. The initiative aims to deliver a high quality, low cost PC to Egyptians through the Government’s ‘PC for Every Home’ scheme.

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By  Andy Tillett Published  May 3, 2006

Intel has announced that it expects its ‘Discover the PC’ initiative to start shipping PCs in Egypt during May. The initiative aims to deliver a high quality, low cost PC to Egyptians through the Government’s ‘PC for Every Home’ scheme. The ‘Discover the PC’ or ‘D-PC’ is the first product to come out of Intel’s platformisation centre based in Egypt to hit the Middle East market. Intel has developed the PC alongside A-brand software partners such as Microsoft and in conjunction with its Premier Partners (IPPs) and the Egyptian government. “Discover the PC works to address sectors of the market that we haven’t been able to target before. It comes with Microsoft Windows Starter Edition and the Ministry [of Communication] is thinking of bundling educational software with the package. This is to help students get more involved with the product,” said Mohsen Magar, reseller channel manager, Egypt, Levant and North Africa at Intel. “We want to address market segments that really need this PC, which starts mainly in upper Egypt, the rural areas. That’s the criteria, and we have been co-operating with the ministry and our IPPs to develop this project,” added Magar. Most of Intel’s 20 IPPs in Egypt have been offered the opportunity to work with the D-PC scheme. Production has already started on units for the programme. The D-PCs are sold for 1,500 Egyptian pounds (US$260) to customers, on three-year payback terms. Intel says the scheme also provides a new offering in the Egyptian government’s ‘PC for every home’ project. Intel is also keen to stress the wider scope of its platformisation venture. “This is an initiative, not just a product, as it is coupled with some other things for emerging markets, such as the ‘Teach to the Future’ programme that shows teachers how to use PCs in classrooms and make the PC part of the education process. We have already trained thousands of teachers in this in Egypt,” said Khaled Elamrawi, Cairo platform definition centre director, Middle East, Turkey and Africa. Intel’s Platform Definition Centre in Cairo is one of four centres set up in emerging markets worldwide to develop IT solutions for developing markets. The centre in Cairo covers the Middle East, Africa and Eastern Europe. The D-PC is the first platform that it has introduced, in Ghana and now Egypt, with plans for the project to be brought to Nigeria soon. Another platform, the ‘Community PC’ — a computer developed to serve a number of people in remote locations with extreme weather conditions and intermittent electricity — has been implemented elsewhere and Elamrawi is keen to bring this to the North Africa region.

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