Acer applauds BDL

Hardware vendor Acer has paid tribute to BDL, its sole distribution partner for notebook PCs in Saudi Arabia. According to Acer, BDL has played an instrumental role in establishing the vendor’s notebooks in pole position in the Kingdom.

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By  Stuart Wilson Published  May 2, 2006

Hardware vendor Acer has paid tribute to BDL, its sole distribution partner for notebook PCs in Saudi Arabia. According to Acer, BDL has played an instrumental role in establishing the vendor’s notebooks in pole position in the Kingdom. Acer now claims to hold one third of the market for notebooks in Saudi Arabia — a territory that represents approximately 60% of regional IT spending. Krishna Murthy, Acer Middle East’s general manager, said: “We are pleased to announce these impressive year-end results, which confirm Acer as the Kingdom’s most successful notebook vendor.” “With a population of 23 million people, 40% of them under 15, Saudi Arabia is one of our most important markets, with enormous potential for growth. We have no doubt that BDL will help us to achieve even greater success there in the future.” With more than 300,000 new internet users signing up each year in the Kingdom and online share trading continuing to grow in popularity, demand for notebooks continues to soar. Acer, which is now ranked as one of the world’s top five branded PC vendors has worked with BDL for three years. Murthy attributed their shared success to a number of factors: Acer’s product range, quality services and affordable pricing; and BDL’s aggressive sales strategy, which does not permit a build-up of warehouse stock. “Due to the unparalleled success that Acer has achieved in the Kingdom since the inauguration of this relationship, the partnership with BDL is set to continue for many years ahead,” continued Murthy. Acer once again underlined its commitment to the Kingdom as one of the only A-brand vendors running its own stand at Gitex Saudi Arabia. Murthy explained exactly why the vendor remains so committed to appearing at the show: “There is so much demand in the Saudi market and the opportunity for sustained sales growth is still there,” he said. “Acer is working hard to move into new product areas that we are not yet addressing fully in the Kingdom. This is the third year that we have had a stand and we thoroughly enjoy participating. Acer wants to replicate what it does at Gitex Dubai at Gitex Saudi,” Murthy added. Having just signed a desktop manufacturing agreement with AEC in Saudi Arabia, Acer is also confident that it will soon be able to make inroads into government-led PCs for homes initiatives in the Kingdom. According to Murthy, Acer is also considering restructuring its existing distribution set-up in the wider Middle East region and is currently exploring the possibility of appointing a logistics-focused distribution partner to take control of the supply of product to distributors.

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