Aptec restructures

Regional distributor Aptec has introduced a new business unit management structure that groups its operations around various product areas such as networking, software, hardware, components and the company’s Symantec business unit.

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By  Stuart Wilson Published  May 1, 2006

Regional distributor Aptec has introduced a new business unit management structure that groups its operations around various product areas such as networking, software, hardware, components and the company’s Symantec business unit. Changes have also been made to Aptec’s sales team, which is now split across five main reseller groups: enterprise reseller, SME reseller, SMB reseller, power retailer and assembler-wholesaler. Aptec says that the new model also includes a range of value-added services for its channel customers including e-solution tools, flexible logistics and fulfilment services as well as access to technical pre and post-sales support. "Our strategy for 2006 is to further improve our overall structure, developing the skills and knowledge of our staff and adding the right calibre of managers to further drive and grow Aptec’s business in the region," said Bahaa Salah, regional sales director and regional general manager at Aptec Gulf. Mario Veljovic, sales and marketing manager at Aptec Gulf, added: "We at Aptec believe in intimacy and interaction with the reseller community. The new structure will safeguard tailor-made value propositions for each sales channel and in the end will ensure we have superior customer satisfaction." "This market is in the middle of a major paradigm shift as it becomes truly customer centric. It is therefore a fantastic opportunity for us to add further value to the channel," he concluded. Wilson Xavier heads up Aptec’s security and IP telephony business unit while Khitam Hindi takes control of the hardware unit. Shailendra Sainani has been appointed as business manager of the networking unit. “This move will enable us to improve the skill set of our people and as a distributor enable us to address partner needs more efficiently,” said Sainani.

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