Tech Data prepares for SMB Access channel event

Distribution powerhouse Tech Data is gearing up for a massive channel event this Saturday. The SMB Access event, which is being held at Emirates Towers in Dubai, is expected to attract some 200 resellers keen to learn more about channel sales opportunities in the burgeoning SMB space.

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By  Stuart Wilson Published  April 27, 2006

Distribution powerhouse Tech Data is gearing up for a massive channel event this Saturday. The SMB Access event, which is being held at Emirates Towers in Dubai, is expected to attract some 200 resellers keen to learn more about channel sales opportunities in the burgeoning small and medium business (SMB) space. “It is a major event for us,” said Aman Sangar, regional marketing and communications manager at Tech Data. “The event will feature kiosks for the various vendors that are participating, demonstration areas and there will be two parallel tracks of sessions running during the event.” Confirmed participating vendors include 3Com, Cisco, HP, Intel, Kingston, Linksys, Microsoft and Tripp Lite. Tech Data is also promising to reveal a mystery vendor during the event, which kicks off at 9:30am and runs through to 5:30pm. “We are expecting close to 200 resellers,” continued Sangar. “The SMB market is a massive opportunity for the channel to achieve significant growth. We have also invited motivational speaker Dave Crane to the event for a session on how to upgrade your life and downgrade your stress. There will also be some hypnotism going on as well.” Tech Data claims that the event will provide resellers with insight into the regional business strategies of participating vendors. Armed with this knowledge, Tech Data reckons that resellers will be in a better position to maximise their profit margins, retain customers and identify new business opportunities in the SMB market.

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