PQI reaches for Space

Space Distribution, a Dubai based retail-focused outfit has secured UAE rights to Taiwanese vendor PQI for flash memory disks, SD cards, compact flash and multimedia cards.

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By  Andy Tillett Published  April 25, 2006

Space Distribution, a Dubai based retail-focused outfit has secured UAE rights to Taiwanese vendor PQI for flash memory disks, SD cards, compact flash and multimedia cards. Space made the move to PQI, dropping Lexar Media from its portfolio, citing its products as too expensive. Space was distributing Lexar over the last four years. “We were distributing Lexar across the Middle East, but PQI products are around 25% to 30% cheaper than Lexar with the same warranty terms. With PQI we have a one year distribution agreement for the UAE and we are sure we can build the brand significantly in this time,” said Sapan Notani, brand manager at Space Distribution. The distributor is hoping to extend its UAE rights to the rest of the Middle East soon. Retail is the point of focus for Space, and it is already offering PQI at Virgin, Dubai Duty Free, Plug Ins and at the Al Ain Centre and Deira City Centre malls. Space also has rights to distribute Case Logic, i-river, Mpack, Digidoc, Media Man and Smart Disk. PQI says it chose Space not for volume stock movement, but specifically to develop its brand name in the Middle East. “We only introduced our products to the region one year ago, but we have been satisfied with our progress so far. Because Space is only targeting end-users, the sales targets aren’t very high. If they can make 100,000 units a month we will be happy. With the shops they have already got PQI products displayed, we are pleased. Space has a very smart strategy,” said Jessica Yang, sales specialist overseas channel sales department at PQI. PQI is also distributed through Samir2, Jarir Bookstore and Universal systems in Saudi Arabia, Irandata in Iran, Knight distribution in Syria and has a buying relationship with Echo Dubai.

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