Modern Electronics displays Sony style

Sony products are prominently displayed at this year’s show as Modern Electronics (MEE), a Branch of Al Faisaliah Group Holding Co. Ltd., showcases products to thousands of show attendees.

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By  the Gitex Times Staff Published  April 23, 2006

Sony products are prominently displayed at this year’s show as Modern Electronics (MEE), a Branch of Al Faisaliah Group Holding Co. Ltd., showcases products to thousands of show attendees. MEE has been a distributor of Sony products in the Kingdom of Saudi Arabia for the last 35 years. According to MEE’s marcoms manager, Renato C. Fernandes, “Gitex is the only exhibition in the Saudi market that has a large impact, therefore we save our major launches for the show each year.” The company’s 2006 show plans focus on promoting Sony’s new digital connectivity products as well as a host of other new lines, including some exclusive to the Saudi market in the Middle East. Key display items for MEE this year include the Sony Handycam (DCR-803E & DCR-905E), a video camera that can instantly record videos and still pictures directly onto DVD disks with Dolby digital 5.1 sound, launched only in KSA. Sony’s latest network Walkman series (AURA), Sony’s new line of MP3 walkmans with the flagship NW-A3000 model capable of storing 13,000 songs and featuring an ‘intelligent shuffle mode’, 35 hours battery life, G-sensor hard disk shock protection technology and a two-inch OEL display screen, will also be on show at MEE’s stand. The new range of Sony Bravia, high definition ready LCD TVs, featuring Sony’s latest LCD panel technology and the Sony Cybershot DSC T-9; a digital camera with six mega pixel resolution, super steady shot technology, optical image stabilisation, high ISO sensitivity and clear RAW noise reduction means that there is plenty for visitors to see and do on the MEE stand this year.

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