Zebra displays its credentials

Zebra Technologies, a global leader in specialty printing solutions is appearing at Gitex Saudi Arabia this week with local partner Saudi Packaging Equipment and Supply (ZULTEC).

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By  the Gitex Times Staff Published  April 23, 2006

Zebra Technologies, a global leader in specialty printing solutions is appearing at Gitex Saudi Arabia this week with local partner Saudi Packaging Equipment and Supply (ZULTEC). Zebra and ZULTEC are exhibiting a full range of the latest printers, some of which will be making their debut in the Saudi Arabian market. Paul Garner, Zebra Technology’s Dubai-based regional sales manager for the Middle East, India and South Africa says that Saudi’s growth potential and strong economic conditions mean that it is a vital market to the vendor in the region. “Zebra has an established reputation and excellent brand awareness in Saudi Arabia yet needs to build on this position to achieve a higher market share and reach more end users; Saudi Gitex will help in achieving that goal,” explains Garner. “Our presence at Saudi Gitex is to attract end users from various vertical markets like government; healthcare; manufacturing; utilities; retail and other vertical markets looking for suitable solutions for their AutoID needs and also to attract end users interested in Zebra products and new innovative solutions,” Garner concludes. Zebra’s channel network in Saudi Arabia currently consists of four direct partners and seven indirect partners that are being served through Online Distribution. Products on display at the ZULTEC stand this week include the new S4M printer, which helps small and medium sized companies improve their supply chain processes. The S4M is a thermal on-demand bar code label printer designed to handle the rigours of a warehouse or factory floor. Zebra’s R110XiIII plus is also on show.

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