Rodana showcases BenQ product range for Gitex KSA visitors

Consumer electronics manufacturer BenQ achieved record sales growth in Saudi Arabia across its entire product portfolio during 2005 and has arrived at the show this year with a strategic focus on digital projection systems and LCD TVs.

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By  the Gitex Times Staff Published  April 23, 2006

Consumer electronics manufacturer BenQ achieved record sales growth in Saudi Arabia across its entire product portfolio during 2005 and has arrived at the show this year with a strategic focus on digital projection systems and LCD TVs. Rodana Digital, the company’s distributor for the Kingdom, told Gitex Times that Saudi Arabia is BenQ’s most important market in the Middle East and therefore a presence at Gitex is essential. “Consumers in Saudi Arabia are extremely knowledgeable about the latest technological developments,” says general manager, Ayman H. Akel. “The Kingdom is the region’s most important business market, because of both its size and the incredible demand for technology.” Visitors to the BenQ-Rodana stand at Gitex can see a wide selection of BenQ’s projectors including the PE8720, a home cinema projector with the world’s highest contrast ratio (10,000:1). Also on display will be BenQ’s LCD TV portfolio with sizes ranging from 20” to 37”. “Saudi Arabia is an enthusiastic adopter of new technology and is a strategic market for BenQ,” says BenQ’s managing director for the Middle East and Africa, Robert Dung. “Increasingly, Saudi business professionals are identifying the positive impact of mobility on their bottom-line, and they are enthusiastic about its potential,” he adds.

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