Cayin chasing Saudi partners

Taiwan’s Cayin Technology is making its first-ever appearance at Gitex Saudi in a bid to introduce visitors to its latest product lines to the market.

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By  the Gitex Times Staff Published  April 23, 2006

Taiwan’s Cayin Technology is making its first-ever appearance at Gitex Saudi in a bid to introduce visitors to its latest product lines to the market. The company also plans to recruit regional distributors capable of taking its products to market in the Kingdom. The firm produces multimedia, network and embedded computing solutions, as well as audiovisual appliances such as dynamic digital signage and video-on-demand (VOD) systems for industries such as retail and hospitality. Although a newcomer to the Saudi market, the firm is very confident about its success. “Cayin’s advanced products can perfectly respond to very broad applications of commercial digital multimedia over IP network and the present boom of LCD and plasma display market has endorsed the strong demands of our service and products, digital signage and VOD,” states Ravel Chi, sales director of Cayin Technology. At the show, Cayin is demonstrating its latest series of networked Digital Signage solutions and Video-on-Demand systems. The firm is also showcasing a wide range of interactive, multimedia presentations during Gitex. “We hope to introduce our products to the market during the show and furthermore, find business partners and create a win-win situation in Saudi Arabia,” concludes Chi. With hundreds of resellers attending this week’s show, Cayin is confident that it will find the right partners to drive long-term success.

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