Toshiba targets Saudi sales growth in 2006

Visitors to this year's Gitex can examine Toshiba's comprehensive range of notebooks at the stands of both Jarir Bookstore and Arabian Business Machines (ABM).

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By  the Gitex Times Staff Published  April 23, 2006

Visitors to this year's Gitex can examine Toshiba's comprehensive range of notebooks at the stands of both Jarir Bookstore and Arabian Business Machines (ABM). “ABM focuses on the enterprise and SMB sectors while Jarir targets the consumer sector,” explains Ahmed Khalil, regional manager at Toshiba. “We have enjoyed significant growth across all three sectors in Saudi Arabia and this has been backed up by recently published IDC reports about the market.” “Gitex Saudi Arabia is established as the pre-eminent IT fair in the Kingdom and we believe that provides the perfect forum to demonstrate the full line-up of Toshiba products to our customers in the largest market in the region,” he continues. “The show also enables customers across all business sectors to speak directly to our partners about such important issues as support and warranty.” Toshiba partners are showcasing the Qosmio G30 with HD DVD technology at Gitex this year. On the business side, visitors can get to grips with the latest models featuring Intel Centrino Duo mobile technology. “Saudi Arabia is a key strategic market for Toshiba accounting for 35% to 40% of our total revenue in the region,” adds Khalil. “We see enormous opportunity in the Kingdom. The low penetration rate allows for a sustainable year-on-year growth and consumers in Saudi Arabia are transitioning in large numbers from desktop PCs to notebooks. Annual notebook business growth currently stands at three times that of desktops in the Kingdom.”

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