NTG reveals its retail ambitions

Saudi ICT giant National Technology Group (NTG) outlines the strategy for its CompuMe business unit

  • E-Mail
By  the Gitex Times Staff Published  April 22, 2006

Saudi ICT giant National Technology Group (NTG) outlines the strategy for its CompuMe business unit CompuMe has set its sights on aggressive expansion in Saudi Arabia. The focused IT retailer, which is appearing on the stand of parent company National Technology Group (NTG) at Gitex Saudi Arabia, plans to open a series of new stores during the remainder of 2006 as it looks to capitalise on strong consumer demand for technology products. “Promoting CompuMe in Saudi Arabia is a real focus for us,” says Bassam S. Abu Baker, group general manager at NTG. “Now that the franchise agreement is in place and we control the Saudi operations of CompuMe, there are big plans to extend the chain of retail outlets. At present we have three stores - in Jeddah, Riyadh and Khobar. We hope to have increased the number of outlets to 12 by the start of 2007.” In total, NTG operates more than 15 specialised ICT businesses and has established itself as a major name in the Kingdom. Employing more than 500 people, the company’s client base includes companies such as Saudi Aramco, STC and a number of the Kingdom’s largest banks. NTG’s IT solutions and services arm, Arabic Computer Systems (ACS), has carved out an impressive reputation for providing cutting edge solutions and now boasts over 20 years experience in the Saudi market. NTG’s distribution arm AIM is working closely with its extensive network of reseller partners during the course of this week’s Gitex, running a series of special product promotions to help boost sales. With new distribution agreements in the pipeline, AIM is determined to position itself as a premier in-country distributor in the Kingdom. AIM already represents major vendors such as Microsoft, Fujitsu Siemens, Creative, Toshiba and anti-virus vendor NOD32 “AIM is focusing on extending its product portfolio and moving further into value-add distribution,” continues Abu Baker. “We hope to sign another major A-brand hardware vendor soon and we are also working on finalising a new distribution agreement with a major networking vendor for the Saudi Arabian market.” More than 350 resellers now have active credit lines with AIM in Saudi Arabia. The company operates a main stocking point in Riyadh and also has sales and service operations in Jeddah, Damman and Khobar. NTG also operates an Easy Finance programme that allows the company to provide extended credit facilities to resellers working on large account projects in the market. “The Saudi market is expanding and demand is high,” adds Abu Baker. “In the consumer space, sales of notebooks and digital devices such as MP3 players are soaring. However, the resellers that we need to work with for the value distribution business are totally different to those we work with in the volume space. You can't just sell networking kit without providing both service and installation support.” “As we move towards a wider product portfolio, we will also be increasing the levels of value that we deliver to resellers,” says Abu Baker. This week’s Gitex Saudi Arabia is a pivotal event for all of NTG's IT-based business units. “Our aim has always been to be our clients’ trusted information and communication technology partner,” says Engineer Mohammed Rashid Al-Ballaa, chief executive officer and chairman of the board of directors at ACS. “We have been fortunate to secure some of the Middle East’s most prestigious clients in sectors such as government, banking, oil and gas, utilities and small-to-medium sized enterprises,” he adds. With IT budgets soaring across the Kingdom, NTG is well positioned to take advantage of the growth opportunities that exist in the market. “Capital expenditure is at an all time high in Saudi Arabia,” explains Todd McGregor, managing director at research house Forrester’s Middle East operation. “Enterprise applications have long been the flavour of the day and now infrastructure investment is catching up.” With Saudi Arabia now accounting for some 80% of the Gulf’s overall technology spend and massive public sector projects in the pipeline, this week’s Gitex Saudi Arabia is a seminal event for hardware, software and service suppliers looking to secure a slice of the action.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code