Samir poised to reveal retail partnership plan

Power distributor and retailer Samir Photographic Supplies is using this year’s Gitex event to announce its new KSA partnership with a multinational electronics retailer.

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By  the Gitex Times Staff Published  April 22, 2006

Power distributor and retailer Samir Photographic Supplies is using this year’s Gitex event to announce its new KSA partnership with a multinational electronics retailer. “We have just agreed the Saudi Arabian franchise with this company, so this week we’ll hold a press conference to reveal both the name of this partner and details of the deal,” explains the Samir group’s marketing director, Saher Al-Hindi. A new company called Samir 2 (S2) was recently added to the Samir group and it is this business that will represent the new multinational retailer in the country. S2’s other business lines will be telecoms — namely distributing and selling ETEN-branded handheld devices — and handling a new private label product named I-Smart. In addition to announcing its new deal, Al-Hindi believes this year’s Gitex event is as crucial as ever in helping Samir to build up its brand equity, discover new business opportunities and meet up with both its current and potential customers. “The show is a very important opportunity for us to meet our customer base,” Al-Hindi states. “It’s also a chance for us to meet international suppliers, and display new solutions and products — sometimes even new brands. From a new business point of view, it’s also an opportunity for us to get new business leads, check on the competition, and of course it’s big time branding exposure… it’s a statement to say ‘we’re here, with these products’.” Al-Hindi claims the company has grown by between 10% and 15% in the Kingdom over the past year.

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