US Robotics pursues wireless market share

US Robotics is capitalising on the significant channel strides it has made during the last year at Gitex Saudi Arabia 2006. Appearing alongside many of its in-country partners, US Robotics is showing its full portfolio as it reaches out to new customers and potential partners that could further enhance its routes-to-market in the Kingdom.

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By  the Gitex Times Staff Published  April 22, 2006

US Robotics is capitalising on the significant channel strides it has made during the last year at Gitex Saudi Arabia 2006. Appearing alongside many of its in-country partners, US Robotics is showing its full portfolio as it reaches out to new customers and potential partners that could further enhance its routes-to-market in the Kingdom. “Participating at Gitex helps us increase awareness among end-users on the advantages of wireless technology and how US Robotics products suit their requirements,” explained Sumit Kumar, regional manager at US Robotics. “There is substantial interest in DSL and wireless technology today and we have seen a great deal of interest from many different customer segments.” US Robotics is using Gitex as a platform to provide customers with a firsthand perspective on the pros and cons of various products for their specific business needs. At the same time, Kumar is on the lookout for more partners that can open up new market niches for the fast-growing networking vendor. “We expect there will be a singinficant increase in the number of visitors to the show,” adds Kumar. “We are looking forward to creating more awareness on the finer points of DSL and wireless technology in the market.” The entire portfolio of US Robotics products is on display at this year’s event with a significant focus on the latest generation MAXg series, which has already generated an overvwelming respones in the Saudi market. “The increase in IT spending in Saudi has been driven by the corporate sector and also in part by the SOHO market, which is a real area of focus for US Robotics,” concludes Kumar.

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