Foundry pumps up partners at regional conference

Foundry Networks held its annual regional partner summit in Dubai today, outlining the vendor’s growth plans and brand exposure in the networking space for the rest of the year.

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By  Andy Tillett Published  April 19, 2006

Foundry Networks held its annual regional partner summit in Dubai today, outlining the vendor’s growth plans in the networking space for the rest of the year. Approximately 30 partners turned out to the event, which reviewed the vendor’s performance, and outlined its channel plans for the rest of 2006. “We have a good number of committed channel partners now and we have moved to the next stage, penetrating further into the markets. This strategy has been very successful; it has taken some time for us to get to the stage. Our channel trusts Foundry, as far as support and commitment are concerned,” said Farook Majeed, regional director at Foundry networks. Majeed explained that Foundry has developed its focus across the region from Egypt to Pakistan and chosen a handful of resellers for every country. He added that the emphasis for Foundry is to have a small but highly dedicated channel. Over the next year Foundry says it will be targeting a number of vertical sectors, including government, finance, education, media, hospitality and healthcare. On a global level Foundry has pledged to add to its sales teams this year, and Dave Watkins, UK Middle East and Ireland sales director, is confident of the vendor’s current position in the competitive landscape. “Foundry has never been healthier. If you look at many of our competitors, they are in a bit of disarray, in the sense that their solution offering is very old and tired, which is difficult for a partner to take to a customer. One of our closest competitors is in that situation but also has down turning revenues and can’t make money. We are not afraid to say that we are profitable and because of that we will continue to innovate,” said Watkins.

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