Acer sets ambitious 2006 growth target

Emanuele Accolla, EMEA VP at Acer, has forecast that the hardware vendor’s Middle East and Africa (MEA) sales will soar 40% in 2006, rising above the US$450m mark. Acer has also revealed that its Middle East notebook shipments for the first quarter of 2006 almost doubled year-on-year to 84,828.

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By  Stuart Wilson Published  April 19, 2006

Emanuele Accolla, EMEA VP at Acer, has forecast that the hardware vendor’s Middle East and Africa (MEA) sales will soar 40% in 2006, rising above the US$450m mark. Acer has also revealed that its Middle East notebook shipments for the first quarter of 2006 almost doubled year-on-year to 84,828. With IDC due to release first quarter figures in the next few days all eyes will be on whether Toshiba has managed to maintain top spot in the regional notebook rankings. First quarter desktop shipments for Acer in the Middle East jumped 31% year-on-year to 47,616 while server units sold climbed just 9% to 568 units. “Our mission, to break down the barriers between technology and people, is clearly illustrated by these extremely positive rankings that confirm just how much users, in a relatively short period of time, appreciate Acer’s product range,” said Accolla. “Reliability, innovation and sophisticated design are the fundamental elements which, combined with rapid ‘time to market’ and our research and development department’s innate ability to stay ahead of trends and anticipate user needs, distinguishes our strategy and how we develop our product lines,” claimed Accolla. Stressing its commitment to the indirect channel in the region, Acer also pointed out its success in the Saudi market where the vendor has maintained its position as the number one notebook vendor in the Kingdom. Acer strengthened its distribution channel in Lebanon recently, appointing Logicom to focus on the development of the corporate reseller route-to-market. “We are extremely pleased to be signing with such a strong partner in Lebanon,” said Philip Ashkar, director of sales and marketing at Acer Middle East. “In a short period of time, Acer has rapidly grown to become the fourth largest PC vendor in the world. In no small part, our channel and distribution partners have helped us achieve such phenomenal success and, therefore, when we come to forming such partnerships we have to be sure that there are strong mutual benefits.” Michael Papaeracleous, general manager of Logicom Middle East and executive director of distribution of the Logicom Group, added: “Logicom is excited to add Acer products to our overall offering. Acer products will allow us to penetrate deeper into Lebanon's commercial channel business and, for the first time, provide a full line of branded PC offerings that meet our customers' increasing demands for performance, quality and mobility.” Acer is also currently in the process of arranging a new distribution deal in Saudi Arabia.

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