Massive turnout for US Robotics reseller event

US Robotics celebrated a mammoth turnout for its recent reseller event held at the Four Points Sheraton in Dubai earlier this month. More than 120 members of the local reseller community showed up to listen to US Robotics’ executives talk through the channel strategy and product roadmap for the region.

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By  Stuart Wilson Published  April 16, 2006

US Robotics celebrated a mammoth turnout for its recent reseller event held at the Four Points Sheraton in Dubai earlier this month. More than 120 members of the local reseller community showed up to listen to US Robotics’ executives talk through the channel strategy and product roadmap for the region. “A gathering of more than 120 partners for an event and all of them satisfied with the presentation and arrangements is something that is not very common for these kind of events in this region,” said Sumit Kumar, regional manager at US Robotics Middle East and North Africa. “The level of interest and trust shown by our partners makes us really feel positive about the prospects for 2006,” he added. “We are proud that we have committed partners doing consistent business with us, putting in the effort to grow together with us and contributing positively to ensure customer satisfaction. I would thank all the partners for coming and sharing their views and suggestions with us and making this event a major success.” A detailed attendee evaluation survey carried out by the event organisers also provided a wealth of information allowing US Robotics to fine-tune its channel strategy moving forward. The evaluation survey revealed that only half of the resellers attending currently sold US Robotics kit. Of those that did already sell US Robotics kit, one-third requested further information on how they could participate in the vendor’s partner programme. The US Robotics reseller meeting was organised by ITP Technology Events.

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