Wheel of fortune for SMB-focused CA resellers

Software giant CA has launched a spin and win channel promotion for its Middle East partners. Running until the end of June, the latest incentive programme is expected to generate substantial business through CA’s resellers in the region.

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By  Stuart Wilson Published  April 15, 2006

Software giant CA has launched a spin and win channel promotion for its Middle East partners. Running until the end of June, the latest incentive programme is expected to generate substantial business through CA’s resellers in the region. For every US$2,000 worth of CA qualifying software that resellers sell, they could be rewarded with an amount ranging between US$50 and US$1,000. CA will contact participating partners each week asking them to choose numbers for the spin and win wheel of fortune based on the amount of coupons they have earned. A prize value is associated with each number on the wheel and resellers can also earn rewards by becoming certified on CA’s SMB solutions such as its data availability software and threat management software. All prizes will be distributed at the end of the quarter to the participating partners. Interested resellers can find our more about the incentive programme at www.ca.com/mea/channel/incentive. CA has already built a strong channel partner programme in the Middle East and its innovative use of promotions, training and incentive schemes continues to drive channel loyalty. CA currently has more than 100 skilled professionals in the region with points of presence in Bahrain, Kuwait, Lebanon, Qatar, Pakistan, Saudi Arabia and the UAE.

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