ABM set to showcase advanced notebooks

Arabian Business Machines (ABM) will be educating show attendees on the cutting-edge features and functionality included in the latest generation of Qosmio notebooks from Toshiba at this year's Gitex.

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By  the Gitex Times Staff Published  April 13, 2006

Arabian Business Machines (ABM) will be educating show attendees on the cutting-edge features and functionality included in the latest generation of Qosmio notebooks from Toshiba at this year's Gitex. ABM, which is a wholly owned subsidiary of the Olayan Group, is an authorised Toshiba distributor in the Kingdom and also operates a network of service centres for the vendor's products. With showrooms in Riyadh, Khobar, Jeddah, Hofuf and Jobail, ABM is planning big promotional campaigns both ahead of and during this year’s exhibition. “Gitex Riyadh is very important for us in terms of spreading awareness in the market,” says Mustafa Al-Tom, country distribution manager for Toshiba notebooks at ABM. “It is also a key event for us in terms of assessing the market trends.” ABM will be on the lookout for more resellers during this year’s show as it attempts to strengthen Toshiba’s channel breadth and depth in the Kingdom. One of the company's key goals is to increase Toshiba’s notebook market share in the Saudi retail sector during the course of 2006. ABM’s campaigns in the run-up to the big event will focus on maximising sellout to its reseller base. During Gitex itself, ABM intends to focus on educating attendees on the advanced features of the latest Qosmio notebooks, demonstrating the benefits these offer to consumers. Al-Tom is also planning an innovative stand concept at Gitex Saudi Arabia, but refuses to reveal details at this stage in the planning process. With Saudi consumers embracing mobility, and Toshiba flying high in the regional notebook rankings, business is booming at ABM.

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