MSO to showcase new additions to portfolio

Mishaal Al Sudairy Office for Commercial Services (MSO) is gearing up for a massive Gitex Saudi Arabia this year.

  • E-Mail
By  the Gitex Times Staff Published  April 13, 2006

Mishaal Al Sudairy Office for Commercial Services (MSO) is gearing up for a massive Gitex Saudi Arabia this year. “This year Gitex is a big show for us and we will have a larger presence than last year so that we can push some of the new products in our portfolio such as MGE’s UPS products,” explains Mishaal Fahad Al Sudairy, president at MSO. “We will also be showcasing some of the other vendors in our portfolio such as Microsoft, Symantec, Targus, Logitech, AMD and Acer.” “The actual stand will be approximately 70 square metres. It is important for us to be there for the vendors that we represent. We will also be on the lookout for resellers in new areas for us that reflect how our portfolio has evolved — this means recruiting VARs, retailers and partners capable of selling turnkey solutions to end-users,” he continues. MSO now has some 40 staff in the Kingdom and also boasts operations in Jebel Ali in the UAE. The distributor holds most of its stock in Riyadh but also has fast-moving kit on the ground in Jeddah and Khobar. “Saudi Arabia is now a very competitive market and margins are under pressure. As a distributor it is all about speed of delivery and stock availability. MSO has achieved annual growth of 22% and we are confident that this will continue,” says Al Sudairy. “There is a strong spending climate in Saudi Arabia driven by the public sector. The spending is happening across all market sectors — from the large accounts to the SOHO space and in the consumer segment as well,” he concludes. Mishaal Al Sudairy Office for Commercial Services (MSO) is gearing up for a massive Gitex Saudi Arabia this year. “This year Gitex is a big show for us and we will have a larger presence than last year so that we can push some of the new products in our portfolio such as MGE’s UPS products,” explains Mishaal Fahad Al Sudairy, president at MSO. “We will also be showcasing some of the other vendors in our portfolio such as Microsoft, Symantec, Targus, Logitech, AMD and Acer.” “The actual stand will be approximately 70 square metres. It is important for us to be there for the vendors that we represent. We will also be on the lookout for resellers in new areas for us that reflect how our portfolio has evolved — this means recruiting VARs, retailers and partners capable of selling turnkey solutions to end-users,” he continues. MSO now has some 40 staff in the Kingdom and also boasts operations in Jebel Ali in the UAE. The distributor holds most of its stock in Riyadh but also has fast-moving kit on the ground in Jeddah and Khobar. “Saudi Arabia is now a very competitive market and margins are under pressure. As a distributor it is all about speed of delivery and stock availability. MSO has achieved annual growth of 22% and we are confident that this will continue,” says Al Sudairy. “There is a strong spending climate in Saudi Arabia driven by the public sector. The spending is happening across all market sectors — from the large accounts to the SOHO space and in the consumer segment as well,” he concludes.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code