Intel moves for mobility market

Intel is planning a major participation at Gitex Saudi Arabia alongside its key in-country partners. The components giant plans to educate channel partners in the Kingdom and ease their transition to Intel's latest products.

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By  the Gitex Times Staff Published  April 13, 2006

Intel is planning a major participation at Gitex Saudi Arabia alongside its key in-country partners. The components giant plans to educate channel partners in the Kingdom and ease their transition to Intel's latest products. In addition to bringing its channel partners up to speed on the latest developments, Intel will also target end users, explaining how technology solutions can improve the way they live and work. “The focus will be on the new offerings in the desktop segment like the Intel Pentium D dual core processor, Intel Centrino mobile technology products in the mobility segment, and in the server segment the focus will be on Intel Xeon processors,” says an Intel spokesperson for the region. “The Saudi market is the biggest in the GCC,” continues the Intel representative. “There are different elements driving growth such as the reduction of internet access costs and government IT initiatives. The opportunity is there for us to keep growing in the mobility segment and maintain our business in the desktop segment.” For 2006, Intel’s three priorities in the Kingdom are clear: to drive the transition to its latest products, capitalise on rapid growth in the mobility segment and build on its existing strong position in the desktop PC arena.

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