Lexmark looks for Saudi impact

Lexmark is looking to increase its impact in the Middle East, after recently establishing a regional office. The printing giant will appear alongside its distributors at this year’s Gitex.

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By  the Gitex Times Staff Published  April 13, 2006

Lexmark is looking to increase its impact in the Middle East, after recently establishing a regional office. The printing giant will appear alongside its distributors at this year’s Gitex. “The Saudi market represents a huge chunk of the Middle East printing market. Our aim is to improve our presence in the corporate market, and win more large accounts, building on the ones that we already have there, such as Saudi Aramco. Another focus is to improve our retail presence in the SMB sector. We would like to have a distributor for the Saudi market that serves and stocks in-country,” says Mohammed Addarrat at Lexmark.

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