Jamal Al-Jassim touts LG wares

Jamal Al-Jassim Electronics, the exclusive distributor for LG IT products in Saudi Arabia, is set to be present at Saudi Gitex 2006 with a range of new LG kit.

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By  the Gitex Times Staff Published  April 13, 2006

Jamal Al-Jassim Electronics, the exclusive distributor for LG IT products in Saudi Arabia, is set to be present at Saudi Gitex 2006 with a range of new LG kit. The Korean vendor has publicly stated it plans to grow sales in the region by 20% in 2006, and a strong presence at the show is expected to raise its profile further. It was back in June 2004 when LG Electronics announced it was expanding into Saudi Arabia’s notebook market with the launch of its Centrino-equipped LM and LS series. LG believed the LM50 and LS50 notebooks would strike a chord with increasingly internet savvy Saudi customers. “LG is already number one in Saudi Arabia for computer monitor sales, and the latest product launch will reinforce LG’s position in the important IT sector in the kingdom. The LM notebook is a highly competitive package, with the latest features, clever design and it is attractively priced,” says C.K Cho, general manager of LG Electronics Saudi Arabia. LG Electronics recorded sales turnover of US$2.27 billion in the Middle East and Africa in 2005, an 8% increase compared to 2004. “2005 was a challenging year for LG Electronics,” says K. W Kim, president of LG Electronics, Middle East and Africa Operations. “But the brand continued its impressive growth trend and maintained its leadership position for consumer electronics. Continued product innovation aimed at the unique customer needs of local markets will drive further sales growth.” In the Digital Media Division, LG sold notebooks worth US$53 million last year; a 112% increase compared to 2004. GSM sales were up 15.6% compared to 2004. LG Electronics has earned increasing market share by introducing market-specific, niche products like the Qiblah phone, the world’s first mobile handset with Qiblah direction and Azan alarm functions.

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