FSC goes local with Dubai assembly facility

Fujitsu-Siemens Computers (FSC) has opened its assembly plant in Dubai’s Jebel Ali Free Zone. The facility was opened by His Highness Sheikh Nahyan bin Murbarak Al Nahyan, UAE minister of education and Jamal Majid bin Thaniah, vice chairman of the board of ports and free zones and CEO of the ports and free zones authority.

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By  Andy Tillett Published  April 12, 2006

Fujitsu-Siemens Computers (FSC) has opened its assembly plant in Dubai’s Jebel Ali Free Zone. The facility was opened by His Highness Sheikh Nahyan bin Murbarak Al Nahyan, UAE minister of education and Jamal Majid bin Thaniah, vice chairman of the board of ports and free zones and CEO of the ports and free zones authority. The plant has been in the pipeline for a year. The decision was recently taken to locate the assembly facility in Dubai. The plant is embedded into the warehouse of PWC Logistics, which will take care of FCS’ component logistics from Germany and the transportation of finished goods throughout the Middle East for goods produced at the facility. FSC says the assembly facility will allow it to cut delivery times to customers in half, and will be able to deliver orders in six to eight working days. “The opening of this facility strengthens Dubai’s status as a business and IT hub. It is a market leading investment that underlines the confidence that FSC has in the regional IT market,” said Sheikh Nahyan bin Murbarak Al Nahyan. The plant will assemble desktops and has a full capacity of 100,000 PCs a year, working on a three-shift basis. The plant will start on a one-shift (eight hours) basis and produce approximately 350 PCs a day according to Peter Esser, executive vice president of volume products and supply operations at FSC. “The full capacity of the plant at three shifts is 100,000 PCs. We are working on one shift as we create the necessary demand in the market. Yesterday and today we have confirmed five or six international orders. It starts small, one order was for around 80 PCs, some are for 200, but as the project gains momentum the orders will grow,” said Esser. The FSC assembly facility currently employs 15 staff. The production facility only produces desktops at present and can offer 18 configurations. FSC expects to add notebook production in the future. “The production line is identical to the one in Germany and there will be no way that customers can tell the difference between a computer assembled here and in Germany, apart from the sticker saying where it was made,’ said Sascha Haake, director category management, international sales region at FSC. FSC is the latest vendor to open a Middle East assembly operation, alongside HP, which has a facility in Saudi Arabia. Acer has also entered into a partnership for a Saudi assembly plant with Advanced Electronics Company.

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