Intel helps local assemblers along notebook path

Intel has unveiled plans to accelerate channel partners’ role in building and supplying notebook PCs. The platform powerhouse has teamed with barebone manufacturers Quanta, Asus and Compal, as it attempts to provide local assemblers with a programme that will allow them to compete effectively against the huge economies of scale enjoyed by A-brand vendors.

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By  Andy Tillett in Rhodes Published  April 6, 2006

Intel has unveiled plans to accelerate channel partners’ role in building and supplying notebook PCs. The platform powerhouse has teamed with barebone manufacturers Quanta, Asus and Compal, as it attempts to provide local assemblers with a programme that will allow them to compete effectively against the huge economies of scale enjoyed by A-brand vendors. Intel’s mobility programme will cover four specific focus areas designed to help partners develop notebook assembly business: interchangeable parts, customer support, go to market pull and distribution assistance. “We are really excited about mobility,” declared a racing suit clad Geoff Hoogenboom, general manager at Intel’s reseller channel organisation, as he whipped Intel’s top tier EMEA partners into a notebook frenzy at the vendor’s annual channel conference. “The reason the channel has not been able to be a part of this before has been standards and costs. But mobility is the future and we want you [partners] to be able to offer differentiated, customisable notebook solutions with quality service and support,” he continued. Quanta, Asus and Compal have teamed up to ensure interoperability between their basic notebook components that will be made available to the channel through the scheme. Intel believes that this degree of standardisation will offer a choice for assemblers and enhance their ability to develop their own solutions in the notebook market. Combined, Quanta, Asus and Compal produce some 60% of the world’s notebooks through OEM agreements with A-brand vendors. The new products targeted at local assemblers are scheduled for release in May. Intel has pledged to perform tests and add certificates to verify that every platform shipment has interchangeable components. To address time-to-market issues involved with sourcing product from the Far East into EMEA, Intel has also been in talks with global logistics company Brightpoint to supply on the ground distributors and ensure that each country has sufficient component inventory available.

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