Intel goes Greek

Intel has kicked off its 8th annual EMEA solutions summit in Rhodes, Greece, with over 500 IPPs from across the region attending to get the lowdown on the chip giant’s strategies for 2006.

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By  Andy Tillett in Rhodes Published  April 6, 2006

Intel has kicked off its 8th annual EMEA solutions summit in Rhodes, Greece, with over 500 IPPs from across the region attending to get the lowdown on the chip giant’s strategies for 2006. As the pumping dance music faded and the Greek dancers disappeared behind a screen, Maurits Tichelman, director of reseller sales and distribution EMEA, took to the stage to address top-tier Intel Premier Providers (IPPs) on how partners stand to benefit from working with Intel in 2006. Backing him up, Gordon Graylish, VP and general manager EMEA at Intel, explained the importance of partners in driving Intel’s EMEA business. “The channel represents 29% of our revenue and 37% of our volume. We have changed to platform groups, which means the money has changed from product groups to channel platform groups, which will benefit [partners], and we are putting a lot more into our new branding this year,” said Graylish. The keynote speeches identified Intel’s primary messages for channel partners in 2006. These include new corporate branding, a massive overhaul of its current partner programme, a continued drive to dual core processing across all platforms and a new initiative for mobile users. The re-structured Intel partner programme, set to go live on 1st July, will be simplified to only three tiers of membership: registered, associate and premier partners. Intel’s product line classification will also be simplified and a new ‘verified by Intel’ tagline was also disclosed at the event. Also speaking at the event, Geoff Hoogenboom, general manager of reseller channel operations (RCO) at Intel EMEA explained how the company would make significant changes over the next year to ensure that the Intel brand is perceived as a technology leader. This will occur through a renewed drive in the retail sector and dealing with perceptions that the company has lost ground in technology development. Hoogenboom also said that Intel was working hard to address the issues with supply that affected certain products in 2005.

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