Royal Jordanian flies to oneworld on the Horizon

Royal Jordanian has deployed an IT solution from SITA, which will enable it to operate seamlessly with fellow members of oneworld — an alliance of eight of the world’s biggest airlines which includes British Airways and Qantas.

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By  Diana Milne Published  April 9, 2006

Royal Jordanian has deployed an IT solution from SITA, which will enable it to operate seamlessly with fellow members of oneworld — an alliance of eight of the world’s biggest airlines which includes British Airways and Qantas. It is to become the first airline in the region to join the alliance, which aims to create better value for customers and to make global travel easier. Among the services and products provided through the Horizon solution are the SITA Departure Control System (DCS) and SITA’s e-ticketing solution. Royal Jordanian was required to implement both systems before being allowed to join oneworld and will become a fully-fledged member of the alliance be the end of this year. Oneworld claims to be the only global alliance with interline e-ticketing in place between all its partners. Interline agreements allow customers to book a journey through one airline which then liaises with other carriers for the destinations it does not cover. All the world’s airlines have until 2007 to meet a deadline set by the International Air Transport Assocation (IATA) to start issuing electronic tickets. After 2007 the 60,000 IATA affiliated travel agents across the world will no longer issue paper tickets and those airlines that do not issue e-tickets will not be able to continue interline agreements. A straw poll carried out by IT Weekly in February found that just eight of the region’s airlines were issuing electronic tickets and that globally the Middle East has the lowest usage at just 2.7% compared to the world average of 40% (see IT Weekly 4-10 February 2006). Using the Horizon solution Royal Jordanian will be able not only to issue e-tickets but to issue interline tickets based on agreements with fellow oneworld members. Samer El-Majali, CEO and president of Royal Jordanian, said: “There were some key elements in deciding why we chose SITA Horizon portfolio — not least its e-commerce solution.” “Such products will increase our ability to reduce our cost base and increase our yield. It was critical also that SITA could enable us to be oneworld compliant,” he added. Overall the solution will provide reduced cost of online distribution and will also improve customer services provided through the Royal Jordanian website. SITA’s Airfare Shop application, which forms part of the package, will make it easier for customers to shop on Royal Jordanian’s website.

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