Cisco prepares to reveal partner programme changes

Networking powerhouse Cisco is gearing up to introduce the latest changes to its channel programme at its forthcoming Gulf and Pakistan partner summit, which is taking place on April 12th at the Jumeirah Beach Hotel in Dubai.

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By  Stuart Wilson Published  April 4, 2006

Networking powerhouse Cisco is gearing up to introduce the latest changes to its channel programme at its forthcoming Gulf and Pakistan partner summit, which is taking place on April 12th at the Jumeirah Beach Hotel in Dubai. Cisco reckons that its new and improved channel programme reflects changing customer requirements and market dynamics. The latest amendments to the partner programme are deisgned to provide the channel with the ability and the skill sets to maximise growth and profitability while maintaining a competitive edge. “As intelligence migrates into the network, the network is rapidly becoming the platform for all communications. This market transition is expanding the total addressable market for Cisco and its partners,” explained Tarek Ghoul, regional channel manager at Cisco. “To capture this dynamic market opportunity, Cisco and our partners must lead, evolve, and grow together. Cisco has been working closely with partners for the past 18 months to map out the evolution of our value-based program. We strongly believe that the direction we are taking will create opportunities for growth, differentiation and profitability for our partners,” he added. At the event, regional partners and resellers will receive in-depth information from Cisco about the benefits of the programme amendments. Cisco claims that the evolving programme gives partners the opportunity to profit from their investment in breadth of technology offering and depth of expertise. The event will conclude with a prestigious awards ceremony recognising the achievements of the best performing partners in the region.

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