SITA sets up Royal Jordanian

Royal Jordanian has signed a contract worth US$3.2m with SITA to upgrade its IT infrastructure, enabling the airline’s bid to join the oneworld alliance.

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By  Eliot Beer Published  April 3, 2006

Royal Jordanian has signed a contract worth US$3.2m with SITA to upgrade its IT infrastructure, enabling the airline’s bid to join the oneworld alliance. The Jordanian flag-carrier will be adopting SITA’s Horizon system over the next three years. The system will allow Royal Jordanian to interact with the other oneworld alliance partners. “There were some key elements in deciding why we chose SITA Horizon portfolio – not least its E-commerce solution. Such products will increase our ability to reduce our cost base and increase our yield. It was critical also that SITA could enable us to be oneworld compliant,” said Samer El-Majali, CEO and president of Royal Jordanian. The SITA system includes a departure control system, e-ticketing, web-commerce, and pricing and revenue management tools. This will bring Royal Jordanian in line with oneworld alliance standards, a requirement of membership for the airline. “This move by Royal Jordanian to buy our Horizon portfolio is further confirmation that airlines are looking for straightforward solutions to simplifying their distribution and prefer a holistic approach to the challenges of optimising yield while offering state-of-the-art shopping tools to the consumer,” said Richard Stokes, Senior Vice-President for Passenger and Travel Solutions at SITA. “SITA now offers an unbeatable one-stop shop to address all these complex issues from on-line distribution to revenue management.” Royal Jordanian’s adoption of SITA’s e-ticketing system as part of Horizon will enable the airline to meet the 2007 deadline for implementing e-ticketing set by industry body IATA. Middle Eastern airlines have been struggling to implement the new IT systems needed to bring in e-ticketing. Airlines which miss the deadline will face the possibility of losing revenue from often highly-lucrative interline agreements with other carriers. Both IATA and the Arab Air Carriers Organisation (AACO) have put programmes in place to help regional airlines meet e-ticketing requirements. The oneworld alliance includes airlines such as British Airways, Aer Lingus, Qantas, Cathay Pacific and American Airlines.

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