Emirates Group has entered hotel field

The Emirates Group has launched a new hospitality management sub-division featuring a portfolio of luxury conservation-focused resorts, spas and serviced apartments.

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By  Sarah Campbell Published  April 3, 2006

The Emirates Group has launched a new hospitality management sub-division featuring a portfolio of luxury conservation-focused resorts, spas and serviced apartments. Emirates Hotels & Resorts, part of the group’s destination and leisure management division, will initially boast four properties — Emirates Al Maha Desert Resort & Spa, which opened in Dubai Desert Conservation Reserve in March 1999, and three new properties: Emirates Wolgan Valley Resort & Spa, Blue Mountains, Australia; Emirates Marina Serviced Apartments & Spa, Dubai; and Emirates Green Lakes Serviced Apartments, Dubai, all of which are scheduled for completion mid-2007. Future plans will see the portfolio expanded globally, with one additional property — a twin tower hotel, apartment and spa complex — confirmed for the new Business Bay development along the extension of Dubai Creek, set to open in 2010. “We will develop these properties in a selective way. We are not a traditional hotel developer or operator. We don’t want to manage a chain of 50 hotels, we are working in a niche market,” said Hans Haensel, senior vice president, destination & leisure management division. “We are looking for locations globally. It will very much be driven by the [destinations served by the] airline.” An Emirates Hotels & Resorts team is currently being recruited to manage the new sub-division, and more than 800 staff will be employed by Emirates over the next six months, according to Haensel. “With other projects coming into play, we will employ 4000 additional staff by the end of 2007,” he added.

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