DTK adds AMD servers

Hardware vendor DTK has confirmed that it will be introducing AMD based servers to its portfolio in the Middle East. The vendor describes AMD as a ‘force to be reckoned with’ and is hoping to have the servers available in the market in the second quarter of this year.

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By  Andy Tillett Published  March 30, 2006

Hardware vendor DTK has confirmed that it will be introducing AMD based servers to its portfolio in the Middle East. The vendor describes AMD as a ‘force to be reckoned with’ and is hoping to have the servers available in the market in the second quarter of this year. “We are releasing servers based on AMD Opteron technology. We hope to have the projects rolling out by around May of this year. Generally speaking AMD CPUs are gaining popularity worldwide. They have been proven reliable with very high performance. I know major corporate accounts in the region that have adopted AMD Opteron based servers. We are trying to diversify our product portfolio in our server offering to meet this demand,” said Samer Atassi, sales manager at DTK computer. DTK currently offers a range of servers based on Intel technology in the region, and has recently expanded its portfolio to include entry-level servers for small businesses. DTK carries out final configuration of its servers at its Jebel Ali facility. Though it is releasing new server products based on AMD technology, DTK’s principal partner will still be Intel and the vendor is keen to stress that AMD is an addition to its portfolio, not a replacement. “We are going with the market. Intel is still our major partner, so far all of our products are based on an Intel platform, but we see that AMD will start to grow demand in some market segments and we have to be ready,” said Atassi. Servers are a major product focus for AMD in the Middle East, and the entry level and SMB segments present a great deal of opportunity, with room for investment from more partners. “Servers are our fastest growing business segment. The region is more focused on the SMB market and there are more opportunities in it. Both the enterprise and SMB sectors need work, and both are being focused on by AMD,” said Gaith Kadir, business development executive and MEA area manager at AMD. “There is space for the newcomers to develop solutions on AMD, penetrate the market and gain market share working with Opteron. By the end of 2006 we are hoping to have approximately 20% market share across all segments, desktop, notebook and servers, by the end of the year,” he added.

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