SIDSA teams up with Al Jazeera Sport

SIDSA is in partnership with Al Jazeera Sport channel to provide it with the KeyFly technology for its newly launched bouquet Plus channels.

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By  Vijaya Cherian Published  March 30, 2006

SIDSA, an international provider of Digital TV and Broadband solutions, products and services, is in partnership with Al Jazeera Sport channel to provide it with the KeyFly technology for its newly launched bouquet Plus (two channels, AJSC+1 and AJSC+2). KeyFly is a Conditional Access System that does not require a smart card. Following its agreement with Al Jazeera Sport, the company is selling CAMs (Conditional Access Modules) at US $50 each to enable Al Jazeera Sports’s subscribers to watch for one year the main European Football Leagues. Among these will be the Spanish, the Italian and the Portuguese as well as the FA and Carling Cups in England. The pay-TV rights for these Football Leagues and other sports are embedded in the CAM. The CAM also allows subscribers to have access to other pay-TV platforms, such as Showtime or ART using the official smart cards of these platforms. SIDSA claims that its CAM’s unique selling point is the fact that it does not require a smart card, thereby reducing the possibility of piracy as well as the savings for smart card users, while also enabling the implementation of different subscription models — whether it be pay-per-view, impulsive pay-per-view, order ahead pay-per-view, pay as you watch and pay-per-date — as well as a messaging system, whereby, subscribers may make comments on the content through SMS messages on screen.

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