New ME channel opts for Vizrt graphics

Vizrt has recently won a US $0.5 million deal to provide a broad range of its graphics products to a new Arabic business television channel.

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By  Vijaya Cherian Published  March 25, 2006

Vizrt has recently won a US $0.5 million deal to provide a broad range of its graphics products to a new Arabic business television channel. Reported to be worth up to US $28 million, the channel is a combination of UAE and Saudi Arabian investments and will be operating from Dubai Media City (DMC) and uplinking to a satellite from Riyadh. The channel, which is yet to be given a name, has already opened a number of offices in major Arab capitals and is expected to become a 24-hour network in 2006. It will target GCC viewers with a focus on stocks and the property markets. The channel also aims to take on a significant amount of the Gulf’s advertising market, which topped US $2.7 billion in 2004.

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